Packaging and Labelling: Essential Ingredients in Wine and Spirits Branding

by Stephen Gilpin
Packaging and Labelling: Essential Ingredients in Wine and Spirits Branding

One of the most competitive consumer markets is that of wine and spirits. Crammed shelves, with products always facing outward, create a wall of different brands all vying for customers’ attention. Whether a product is new or well-established, brand-building must encourage consumers to try it and maintain existing customer relationships by improving the product’s standing. Visit this site to discover more.

A brand’s package design can help it stand out.

In the wine and spirits industry, the importance of product packaging cannot be emphasized. The impact of packaging can make the difference between a product’s success and failure. For solid shelf appeal, the look and feel of the box and the quality of the label itself are critical. It necessitates flawless printing and application of the brand.

Something should occur between the consumer and the packaging since a visual signal is the consumer’s initial point of contact and allows them to assess product quality, which is an important factor in deciding between brands. Who would pay for a product that does not appear suitable, even if it is inexpensive? As a result, the more elegant a label seems and feels, the higher the perceived quality and the greater the likelihood of purchase.

Getting a leg up on the competition

Because some consumers cannot distinguish between different wines and spirits, labeling and packaging can fill in the gaps by developing an aesthetically and texturally distinct identity from the competition. It all boils down to appealing to senses other than taste and smell, each of which has its unique signature carefully designed but sadly overlooked by many customers.

It is why, when it comes to wines and spirits, packaging design has the potential and the obligation of distinguishing a brand. Pressure-sensitive labeling outperforms all other labeling technologies in terms of shelf attractiveness. Designers can use a wide range of papers, films, and specialist materials to leverage their most innovative brand-building ideas. The following are examples of pressure-sensitive substrates:

  • For a no-label look, use clear-on-clear films.
  • White papers, both glossy and matte, for highly visual graphics
  • For short-run and intricate designs, digitally top-coated papers and films
  • Environmentally friendly papers and films to appeal to environmentally aware users and


Pressure-sensitive technology has a lot of applications. It allows for sophisticated die-cuts and intricate drawings, resulting in labels that pop off the shelf. But, when paired with unique printing techniques, the variety of materials can form a metaphor for the products themselves.


The expert consumes spirits from traditional countries; is rich; is often a guy in his 40s, but women can be included in this category; is well-versed in wine, tasting notes, and other related topics; and is educated about what they are drinking. For this population, the label should reflect the quality, and marketers can use technical vocabulary because they are familiar with it. Learn more about wine and spirits by visiting

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